The shares of Farmville creator Zynga have start trading on stock markets from 16th December 2011.
The company priced its shares at $10, raising $1 billion, in the biggest internet IPO since Google went public in 2004. The IPO of Zynga should see the company valued at $7 billion – larger than many gaming companies and on a par with game giants such as Electronic Arts.
Ben Parfitt, writing in gaming trade title MCV said, that the IPO could ‘make it more valuable than gaming heavyweight EA, which predates the firm by 25 years.’
‘Zynga doesn’t really make games for gamers – someone who plays Call of Duty every evening is unlikely to play Farmville, and vice-versa,’ says Alex Simmons, editor-in-chief of gaming site IGN.
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